VELOCITY🔥
LAUNCHING TUESDAY 28TH JUNE, 7PM BST

Get ready to accelerate your workouts, girls…

Our most anticipated launch yet is dropping very soon - 28th June, 7pm BST to be exact!

Whether you’re striving to hit a new PB, pushing through a HIIT session or testing your limits on the squat rack, we’re here to level up your sessions with an all new performance-driven collection that is innovative in design and function.

Say hello to Velocity!

Dynamic, durable and dedicated, Velocity provides everything you need to train at your best level yet.

THE COLLECTION

Composed of six core pieces, each of our designs feature a non-restrictive seamless construction that is perfect for absolute performance. 

Our Velocity Seamless Sports Bra is elevated with a flattering cross back detail and is designed to provide medium to high support while our Velocity Seamless Leggings are built to step up to the challenge every time.

And our Velocity Seamless Shorts are just as impressive! Featuring a supportive, stay-put fit, these high-performance shorts are designed with you in mind, so no matter how hard you’re training or how heavy you’re lifting, you can do so without distractions.

For comfort you can count on, choose our Velocity Seamless Crop Vest or Crop Top. Both styles are complete with an open back detail for energising refreshness, so you can stay on top form from start to finish. Because when you feel good, you perform better.

The same goes for our Velocity Seamless Long Sleeve Crop Top too. Cut from a premium, figure-hugging fabric with subtle body-contouring details, workout with confidence and comfort in this truly powerful ‘fit.

DETAILS, DETAILS, DETAILS

Inspired by speed and built for success, our Velocity Collection is perfected with a dynamic and energetic print.

A representation of your incredible power and strength, our unique jacquard print means you’ll never be short of confidence (or support) in this standout piece.

HOW TO SHOP VELOCITY

The question everyone’s asking!

For the very first time, you won’t just be able to shop the collection online, you’ll be able to shop it IRL too!

As you’ve probably heard, we’re opening our first ever pop-up store, AYBL x LDN, in Covent Garden on 24th June - and we’re pretty excited to say the least.

Here, you’ll get the opportunity to shop our all new Velocity Collection 4 days early - and if that isn’t reason enough to come visit us, then we don’t know what is. But don't worry if you can't make it to our pop-up, you’ll still be able to get your hands on our latest drop online from 28th June, 7pm BST.

With Velocity - or any of our collections for that matter - it’s not just about how well you perform, it’s about how it makes you feel.

And without blowing our own trumpet, we’re pretty confident that our zero-distraction styles will make you feel unstoppable. 

Can’t wait until the 28th June? We’ve just added five new colourways to our Training Collection, which you can shop right now!