The Pastel Power Shift: Trending Now

New Empower

Launching 25th January, 7PM GMT / 2PM EDT / 8PM CET

After a season filled with cosy autumn shades, we decided it’s time to bring a touch of subtle sunshine to your favourite gym collection, Empower! 

It's the fresh season colour palette designed to keep you motivated with your a-game to achieve your 2024 goals. Curious to discover more about our upcoming launch? Here's everything you need to know...

Soft, seamless and sculpting, Empower gives you unrivalled quality and fit, so you can work your way through every rep of every set confidently and in full focus. 

We've embraced modern pastels, exploring an array of gentle tones and inviting colours that effortlessly complement each other. These hues can be effortlessly paired together or built out with your existing Empower wardrobe. The colours featured in this launch include:

  • Purple 
  • Baby Pink
  • Magenta
  • Sky Blue
  • Cobalt
  • Jade Green
  • White

Made for the toughest athletes, this Empower launch comes in four styles that will spot you whilst you’re maxing out on the squat rack and keep you focused when you’re hitting a new PB. 

  • Seamless Sports Bra
  • Seamless Crop Top
  • Seamless Shorts
  • Seamless Leggings

Designed with your progress and the best results in mind, Empower captures everything you could ask for from your activewear, in a new and improved fabric. The Empower collection seamlessly integrates fabrics that offer maximum breathability and flexibility, providing a sense of freedom as you train. Enhanced with refined body-contouring details, Empower instils the confidence to tackle even the most challenging workout sessions.When you’re putting in overtime, you deserve nothing but the best - which is why we’ve taken the steps to make Empower the best gear in the game. Are you ready to embrace the pastel trend?

Coming Soon: Thursday 25th January, 7PM GMT / 2PM EDT / 8PM CEST
Don't forget to share your fit with us on socials by using the hashtag #BeAYBL